Our website is made possible by displaying online advertisements to our visitors.
Please consider supporting us by temporary disabling your ad blocker.
Positioning: The Battle for Your Mind, 20th Anniversary Edition


Positioning: The Battle for Your Mind, 20th Anniversary Edition

by Al Ries

Read Online Now!
  • ISBN 9780071374613
  • English
  • 224 Pages
  • 65187 Words

Positioning: The Battle for Your Mind, 20th Anniversary Edition

by Al Ries

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

Related Titles